I filed this tidbit in my "Why does this come as a surprise?" file: Disney World is noticing a problem with rich people hiring the handicapped to gain access to the front of lines for popular rides and attractions.
This report, from the New York Post, documents "upper-crust Manhattan moms" paying $130 an hour to a scooter-bound handicapped woman to use her disability to gain special access for her and her "family." The article goes on to describe a package offered by tour company that, if one knows to ask, will provide a "tour concierge" and quotes one mother as saying, "This is how the one percent does Disney."
The Disney organization* is investigating the practice and is "taking the appropriate steps to deter this activity" blah, blah, blah..."
What I'm wondering is why everyone is so outraged at the practice. Isn't this a perfect example of using resources available to you to solve a problem? Just because everyone can't afford it, why should the practice be discontinued?
Okay, so the handicapped lady isn't really "family;" she's at least a friend...for so long as you're willing to pay $130. That's called entrepreneurship.
And what a wonderful way to teach children early on that wealth has its privileges and wah-wah-wah get over it.
Here's your Ayn Rand thinking, people! And you whiners on the budget plan waiting in line three hours? Well, maybe if you'd worked as hard as the one percent at...waiting for your inheritance check...or marrying into money...you'd be zipping to the front too.
And can someone tell my why we can see the unfairness of this practice, but we still withhold basic necessities to the poorest in our society based on the same argument?
*I think I deserve a pat on the back for not launching into my usual anti-Disney tirade. Usually in any Disney-related story this in inevitable, but this time I really couldn't fault them, since I can say I've heard firsthand that they treat honestly handicapped guests very well. That doesn't change the fact that they've hijacked our culture, warped our history and took over Broadway, not to mention the marketing machine they've become...
oops...
...sorry.
Wednesday, May 15, 2013
Monday, May 13, 2013
It's all in the marketing
Just like every business owner, I am constantly trying to think up the service or product that will launch the cafe to a whole other level; that one thing that will result in lines around the block and my bank account to slide into the black.
I'm not even picky -- it doesn't have to be cafe-related.
The thing is, it's those kind of ideas that make news: the guy who made a mint off of Post-Its; Famous Amos and his meh chocolate chip cookies. For most of us, though, it's a crap shoot whether the idea will take off or not...and usually not.
I'm beginning to think that I'm using the wrong sort of logic in anticipating what the public wants.
This was my thought as I smeared my cheap drugstore-bought moisturizer on my face this morning. I've read article after article revealing that this stuff works just as good, if not better, than the concoctions sold for hundreds of dollars at cosmetic counters in high end department stores. It's not like this is a big secret.
What I want to know is who are these women who are buying the expensive stuff and how do you market to them...with a straight face. You would think that someone who has over $500 to purchase a face cream that doesn't especially work has a lot of money, right? And you would think that someone who has that much money has a certain amount of smarts, wouldn't you? Just to be able to hold on to that kind of wealth, you would have to at least be smart enough to know that paying for nothing is...well...stupid.
Okay, what I really want to know is how do I come up with a useless product to sell to people with more money than brains. Which is my problem. Common sense always takes over and I know I could never sell people on the idea that smearing gold or orchid dust on your face makes you prettier than what we poor slobs smear on our faces. At some point I'd just look at them incredulously and say, "You idiot. Are you really going to fall for this?"
In order to put this over, I imagine you would have to buy into it just a little to be able to deliver your spiel with a modicum of sincerity. It would require something organic happening to your brain cells making you believe enough in bee excrement to not to allow a snort of laughter to escape as you're convincing someone to slap it on their face.
On the other hand, you're selling to people who never have to choose between going on vacation and replacing their 20-year-old car and probably never give a second thought about how many day's float you can get if you mail the electric bill payment instead of paying on line. Meanwhile I'm living in van down by the river. So who, exactly, is the idiot?
Deep down I think that if I can figure out this particular conundrum, I will have discovered all the secrets of the universe and, perhaps, even cured cancer. Maybe that's when your brain undergoes the physical transformation that causes you to be convinced that a diamond studded USB drive is a worthwhile reason to dispose of $6,000.
I believe the clinical term for such a "transformation" is lobotomy.
I'm not even picky -- it doesn't have to be cafe-related.
The thing is, it's those kind of ideas that make news: the guy who made a mint off of Post-Its; Famous Amos and his meh chocolate chip cookies. For most of us, though, it's a crap shoot whether the idea will take off or not...and usually not.
I'm beginning to think that I'm using the wrong sort of logic in anticipating what the public wants.
This was my thought as I smeared my cheap drugstore-bought moisturizer on my face this morning. I've read article after article revealing that this stuff works just as good, if not better, than the concoctions sold for hundreds of dollars at cosmetic counters in high end department stores. It's not like this is a big secret.
What I want to know is who are these women who are buying the expensive stuff and how do you market to them...with a straight face. You would think that someone who has over $500 to purchase a face cream that doesn't especially work has a lot of money, right? And you would think that someone who has that much money has a certain amount of smarts, wouldn't you? Just to be able to hold on to that kind of wealth, you would have to at least be smart enough to know that paying for nothing is...well...stupid.
Okay, what I really want to know is how do I come up with a useless product to sell to people with more money than brains. Which is my problem. Common sense always takes over and I know I could never sell people on the idea that smearing gold or orchid dust on your face makes you prettier than what we poor slobs smear on our faces. At some point I'd just look at them incredulously and say, "You idiot. Are you really going to fall for this?"
In order to put this over, I imagine you would have to buy into it just a little to be able to deliver your spiel with a modicum of sincerity. It would require something organic happening to your brain cells making you believe enough in bee excrement to not to allow a snort of laughter to escape as you're convincing someone to slap it on their face.
On the other hand, you're selling to people who never have to choose between going on vacation and replacing their 20-year-old car and probably never give a second thought about how many day's float you can get if you mail the electric bill payment instead of paying on line. Meanwhile I'm living in van down by the river. So who, exactly, is the idiot?
Deep down I think that if I can figure out this particular conundrum, I will have discovered all the secrets of the universe and, perhaps, even cured cancer. Maybe that's when your brain undergoes the physical transformation that causes you to be convinced that a diamond studded USB drive is a worthwhile reason to dispose of $6,000.
I believe the clinical term for such a "transformation" is lobotomy.
Friday, May 10, 2013
In which I take a sick day
It seems I've broken a lucky three-year streak and have gotten a cold.
Were I in any other field, this would be a non-event. I'd pop pack tissues and cough drops and carry on (observing all the prescribed rituals of hand-washing and not sneezing into people's faces, of course).
However, no one wants their food prepared or served by someone snorting, sniffing and hacking like Gollum. So Dirtman and the Divine Mrs. D will be running the cafe today (you might want to drop by to watch -- I predict it will go three rounds before Mrs. D KOs Dirtman to retain her title).
Here I am, feeling a little uncomfortable from a sore throat and clogged ears; slightly heady (because I take thyroid meds, I can't take the usual cold remedies) from sinus pressure; and, frankly, not horrible.
So what I feel the most is guilt. I feel just fine to watch old movies or read or knit. I'm having a good time, and I'm quite sure there is something wrong about that.
Meanwhile, the earth spins without me, a healthy antidote to my hubris.
While the earth is spinning, I'm left to daytime TV, which seeps in between movies like pond ooze. What a dismal swamp of insipid and inane products of human creativity -- or lack thereof (oh, come on...it's been so long since I wrote a TV rant.)
Ultimately, though, I track down an audio book on Project Gutenberg (Wodehouse. Love Wodehouse) and knit. And sneeze.
And then there is Zsa Zsa, who is delighted I'm home all day, but diligent about her role as my caretaker. She nudges me behind the knees as I putter around the kitchen making a cup of tea. She lies beside the bed and sits up at attention during sneezing fits.
She is quite sure I'm too much of a moron to be left to my own devices so, when I let her outside, she walks five feet from the house to relieve herself, all the time keeping her eye on me at the door. She doesn't run around the lawn and chase the cats as she usually does. Instead she's back inside, walking me to bed and back on the job. With Zsa Zsa there is no such thing as a mild cold; there is health or death's door and she doubts I'm capable of handling either.
So there it is: I've got my books, I've got my knitting, I've got my dog and, frankly, I've got my health.
Dirtman will be home soon with soup and sympathy. I'll enjoy the former. I honestly don't deserve the latter.
Were I in any other field, this would be a non-event. I'd pop pack tissues and cough drops and carry on (observing all the prescribed rituals of hand-washing and not sneezing into people's faces, of course).
However, no one wants their food prepared or served by someone snorting, sniffing and hacking like Gollum. So Dirtman and the Divine Mrs. D will be running the cafe today (you might want to drop by to watch -- I predict it will go three rounds before Mrs. D KOs Dirtman to retain her title).
Here I am, feeling a little uncomfortable from a sore throat and clogged ears; slightly heady (because I take thyroid meds, I can't take the usual cold remedies) from sinus pressure; and, frankly, not horrible.
So what I feel the most is guilt. I feel just fine to watch old movies or read or knit. I'm having a good time, and I'm quite sure there is something wrong about that.
Meanwhile, the earth spins without me, a healthy antidote to my hubris.
While the earth is spinning, I'm left to daytime TV, which seeps in between movies like pond ooze. What a dismal swamp of insipid and inane products of human creativity -- or lack thereof (oh, come on...it's been so long since I wrote a TV rant.)
Ultimately, though, I track down an audio book on Project Gutenberg (Wodehouse. Love Wodehouse) and knit. And sneeze.
And then there is Zsa Zsa, who is delighted I'm home all day, but diligent about her role as my caretaker. She nudges me behind the knees as I putter around the kitchen making a cup of tea. She lies beside the bed and sits up at attention during sneezing fits.
She is quite sure I'm too much of a moron to be left to my own devices so, when I let her outside, she walks five feet from the house to relieve herself, all the time keeping her eye on me at the door. She doesn't run around the lawn and chase the cats as she usually does. Instead she's back inside, walking me to bed and back on the job. With Zsa Zsa there is no such thing as a mild cold; there is health or death's door and she doubts I'm capable of handling either.
So there it is: I've got my books, I've got my knitting, I've got my dog and, frankly, I've got my health.
Dirtman will be home soon with soup and sympathy. I'll enjoy the former. I honestly don't deserve the latter.
Sunday, May 05, 2013
Wherein Heir 2 wears funny clothes ...and leaves his mother in tears
To my credit, I didn't cry until we were on our way home.
I have easily managed to remain dry-eyed through most of Heir 2's milestones. Heading out to drive a car on his own, his first fender-bender, high school graduation, heading off to college on his own -- nary a tear. I'm tough, you see, and I've always felt those maternal tears to be a sort of manipulation; as if I were saying, "This next step toward adulthood is taking you further from me and you're making your mother cry."
Dirtman and I haven't spent a lot of time with Joe at college. We always had to work Family Weekends. So seeing Joe interacting with these people he's been with daily for the past four years -- more than with us certainly -- was unique (Joe's summer job for the past three years has been in the computer science dept. at Roanoke, so he never spent summers at home).
This was the first time we were seeing him in his element, introducing us to friends and faculty, casually joking with his professors, exchanging puzzling shoptalk with his friends and laughing over phrases that may as well have been uttered in Klingon for all we could understand. This was the first time our relationship as child/parent was shaken to its core.
I don't think we were the only ones. I watched the other parents being ushered around by their children -- all of us with this slightly unbalanced expression. This was a shift we couldn't quite comprehend. We knew we should feel nothing but pride in the independent spirit of our offspring. But we were treading on new ground and didn't know quite what to do or say and not sound like superfluous old farts. If it's one thing we Baby Boomers avoid, it's sounding like superfluous old farts.
| My chosen footwear |
At the actual graduation ceremony I realized we (the parents) were all dealing with our new roles in different ways. Some of us were not going down without a fight -- mothers tottering on way-too-high heels with way-too-much makeup posing with their vibrant, youthful, lovely daughters; fathers organizing photo sessions like Patton commanding the troops while their bemused sons stole knowing smiles with each other. Some fit comfortably in their role, perhaps because the shift had already happened for them long ago.
Most of us, though, were still a little bewildered about the strange, unexpected sadness that was lurking just behind the joy and pride that were the order of the day. The world was no longer ours to command. It was theirs. We were being subtly, gently, politely asked to bow out as gracefully as possible. We love you...we appreciate all you've done...but could you step aside and make room for us?
| Joe and Caisee |
And so the tears; the totally selfish, nonsensical, but necessary tears. And, when I'd had a good cry, it was over.
unemployed human being with a B+ average and a school loan.
...And so it goes...
Monday, April 29, 2013
My Portable Happy Place
I vowed to hate the Kindle (or Nook or any other e-book vessel).When they first came out I avoided looking at them or even reading about them. All I knew was that the most beautiful prose in the world was being coldly codified and downloaded like it was an IRS tax form or insurance company data base; and that it then showed up on this soulless rectangle of plastic, flashing on an antiseptic screen.
What was next? A program that would download the text directly into our brains so that we didn't have to go through the bother of reading it word by word?
I've waxed poetic about my love affair with the physical presence of books before. After all, reading a book is not a purely intellectual experience. There is the crack of opening a brand new book or the heady waft of age from an old campaigner. And there is all the wonderful accoutrements you can use with printed books: bookmarks, pens, different colored highlighters, sticky tags, post-its -- I love me some office supplies.Then, there is my habit of leaving notes to my future self in the margins of some of my favorites.
And then Heir 2 gave me the first A Game of Thrones book to read. It was taking me forever and I realized it wasn't because I was a slow reader, but because I had to constantly stop reading to give my arms a rest from holding the stupid thing up. (Granted, the Game of Thrones books are not as heavy as, say, Truman.)
That was when I started to consider a Kindle.
I began to notice my own book collection. Less than 20 percent of what I had was worth re-reading. The rest I kept...why? I began sorting out what I could pass on and, even though most had been purchased either at bargain prices or second-hand, there was a lot of cash invested and now I was giving them away; most were on subjects in which I had been only mildly interested; a lot were unremarkable or redundant; none of what I'd winnowed out was worthwhile trying to sell. Yet, here I was in the middle of October with boxes of books and no library willing to take them until the spring.
How nice it would be, I thought, if I could just push a button and these mediocre books would just be gone.
And so I finally came to the conclusion that a Kindle would not be such a bad idea; in fact, I wanted one...in fact, I wanted one badly. And so it came to be, via DG for Christmas.
I was hooked after the first book...okay, I was sort of hooked when I was allowed TO NAME MY KINDLE. At first I though that was dorky. But now I get it. It makes perfect sense to name your Kindle because it becomes your very good friend. Okay, it became my very good friend. (Tell me that's not as pathetic as it sounds...)
Now I would no more be without my Kindle than I'd be without my wallet. I'll spend the day without my cellphone, but never, ever without my Kindle. It is my stress reducer, my mini-vacation, my happy place.
I have this mental image of diving into its bright screen whenever I sense, wrongly or not, danger...or boredom and just disappearing.
It has saved me from those vast, black nights spent staring at shadows and replaying every mistake I ever made over and over in my brain. I just reach for my Kindle, prop it up in front of my face and read until I fall asleep -- it shuts itself off if I don't touch it for a certain amount of time. No more hoisting a heavy book over my head; no more turning on bright lights to read in the middle of the night; no more having to wake up all the way at night to turn off a bedside lamp or because the book has fallen over.
Statistically, they say cheap, poor-grade fiction is the most commonly down-loaded type book on a Kindle and, certainly, those are the most promoted and cost-effective reading material available through Amazon. Since, on my budget, even a $1.99 book is out of my price range, I only succumbed once; I must admit, it was pretty awful. So you do have to pay substantially more for good fiction, though nowhere near what a print version would cost. And sometimes you luck out and a good, older book will come up on sale, if you recognize it.
What my financial situation has forced me to do is read more classic literature -- available to download for free from Project Gutenberg. There is also some pretty dated stuff on the site and that's pretty entertaining also, particularly housekeeping books from over 100 years ago. So I have constant access to everything from the Bible to Dickens to Shakespeare to Mrs. Beaton.
I have what has been termed the "reader's Kindle" -- the Paperwhite. I didn't want a Fire -- which is, basically a tablet. I'm not quite sure I understand the purpose of the tablet if you already have a lap top (which I have) and a smart phone (which I don't have, but everyone else seems to). Is there some little ten minute wedge of time that everyone felt was too inconvenient to access the internet with either of these? And, if there is, couldn't you just...I don't know...wait. (This is the kind of observation that makes Heir 2 just stare at me and shake his head.)
A really cool Kindle feature (and maybe other E-book readers, I don't know), especially if you are reading an epic like A Game of Thrones, is that you can highlight a name and find out where that person fits into the story. And, for word geeks like me, you can highlight any word and it's dictionary entry will come up (particularly handy with A Game of Thrones and all those archaic terms -- you just skipped over them, didn't you?). And I can even make notes to myself -- though this is a considerably more cumbersome and you don't get to play with office supplies.
I haven't given up on print books; far from it. Nothing will ever replace the sensory joy of a real book. And I don't like relying totally on anything that requires charging or downloading or has "things" in it that can stop doing what they were designed to do. So I will always keep hard copies of my favorites.
I like thinking that I'm holding practically and entire library in my hand and I like that I can access it whenever and wherever I am. It's like having a storyteller on demand.
And now I can finally read Truman without breaking my arms.
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